Production Features of the LEGO Business
The Seglar brick is actually a classic plaything that kids and adults why play with lego equally can’t acquire enough of. Its straightforward design and intuitive development allows children to create nearly anything they contemplate, from tiny robots and cars to larger-scale structures like cities and castles.
Profano is also a corporation that areas creativity and the imagination. Their employees are encouraged to bring their very own ideas to the table when making new products, and your customers : called AFOLs or perhaps “adult enthusiasts of LEGO” – happen to be invited to participate in the creation process.
Founded in 1932 by Ole Kirk Kristiansen, the SEGLAR company was named for two Danish thoughts: lego and godt, which means “play very well. ” The wooden toys that made up the early a lot of the business had been a major part of the success of the claims, but a warehouse fire destroyed them in 1960, creating Lego managers to focus solely on the Seglar construction program.
As the Lego Program gained in popularity, hence did you can actually international enlargement. In 1956 the first foreign sales subsidiary was created in Germany, followed by offices in Swiss, France, and Sweden.
In the late 1960s, Profano restructured its procedures. Its headquarters were went from Billund, Denmark, to Copenhagen, and control was decentralized. The original overseer, Ole Kirk Kristiansen, remained in charge of this company.
The company’s primary product continued to be the Profano brick, however it began to develop other types of products to compete with other construction toy companies. These included units that blended the LEGO packet with other factors, such as wheels and motors, and the Mini figure line.